For almost five decades the Serbian Red Cross has published its in-house magazine. The first edition came out on November 5th , 1955. Conceived as a refelction of the work and activities of Red Cross organizations throughout Serbia and Yugoslavia, it has been in publication for almost fifty years. The magazine is published once a month on 36 pages. The subscription price is 30 Yugoslav dinars (30 YUD=0,5 Euro) per edition. The magazine is dedicated to young people, as of the first printed edition Youth represents its true creative power. It has initiated them to different activities, has cheered those in need, seek, lonely… Magazine wrote of many successes or difficulties, of worries and unworries, and mostly of how a man should stay a man, a friend to a friend. It has reported on events, not only from Republic of Serbia, but from whole country and the world, as well. Reports were coming from burned ruins, earthquake epicenters, flooded areas, first aid exercises, competitions, holidays, recreative actions…In short, magazine has been focusing life and work of the Red Cross Movement.
          Magazine has a positive role in health education of population and preservation of public health. In that sense it gained significant results in motivating volunteer blood donors, organized literary competitions on subject “Blood means life” whose authors were published and rewarded. These columns are most read and well arranged as their creators are out of the youngest population.
           Addressing to numerous members which are the greatest power of the Organization, magazine contributed in enlarging our population and disseminating the idea of Red Cross. It affirmated many activities and has been constant follower, interpreter and initiator. It has served as a sort of training course for the beginning-journalists, as well.
          SERBIAN RED CROSS magazine is the only edition of Red Cross of Serbia as well as Yugoslavia (along with former Republics), which got its own ISSN (International Serial Standard Number) 0350 – 5251. For results achieved in educating Youth magazine has been rewarded by Radio Belgrade within the ‘Dobro jutro, deco” (Good morning, children) show. The Republic Ministry of culture and public information officially supported work of magazine’s editoring team. Among those who cooperated, there are most well known writers and journalists starting from Desanka Maksimovic, Dusko Radovic, Dobrica Eric, Dragan Lukic, Ljubivoje Rsumovic, Mira Aleckovic, Aleksandar Klas, dr. Dejan Medakovic, Ljubomir Rajnvajn, Nada Marinkovic, Brana Petrovic, Aleksandar Daskalovic, Rasa Popov, Branislav Prelevic, Jovan Aleksic etc.
          In wish to introduce our Youth with life of Youth from rest of the planet, Red Cross of Serbia for its 127 anniversary (February 6th 2003) printed special edition of magazine named HOW CHILDERN OF THE WORLD GROW UP? Under the motto WE’RE ONE WORLD. The content is simple, it frames life of children from 100 countries, illustrated with large number of colored photos that vividly express life of young in their homeland. This edition is very interesting for members of national minorities in our country, as well. The preparations are ongoing for magazines edition which will vividly express our past, 200 years of Serbian state and 127 years of Serbian Red Cross.